Isabella TobiasonCreative Director / Creative StrategistWETSELTZER
isabellatobiason@gmail.comNew York, NYAbout

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STINK STUDIOS NOT FOR HIRE

Director of Stink Studios Creative Collective, Not For Hire. Led talent curation and development including creatives Maya Man, Yuma Burgess, Sotce, Adam Powell, and Lily Max. Creative strategy. Brand identity. 

  1. Ad Age
  2. Little Black Book
  3. Not For Hire


             

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KIKI COMPUTER

Creative strategy for Kiki, an accountability monster for people who are easily distracted. Building a world of chaos that only Kiki could fix.


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URBAN OUTFITTERS

Social Strategy for Urban Outfitter’s Valentines Day Campaign. Ask good questions and get amazing stories. Love is cool that way.


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 V EE COLLECTIVE

Creative Direction, Production and Casting for Berlin-based brand Vee Collective’s FW 2025 & SS26 Campaigns.


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KALSHI

Creative Director on film commercial to launch Kalshi, directed by Gary Freedman.


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SOFI TUKKER x BABOON TO THE MOON
 
360 Creative Direction for music duo SOFI TUKKER’s collaboration with bag brand BANOON TO THE MOON. From a shoot at LAX with Richie Lee Davis to live streamed DJ sets. It was loud.


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URBAN OUTFITTERS SINGLES DAY

Social Strategy for Urban Outfitter’s Singles Day Campaign. Why show an ecomm PDP when you can launch a record with a selfie? I even got Noah Kahn to tell the world about his acid reflux



    8



    BABOON TO THE MOON SS23

    Creative Direction, Production, and Casting for BABOON TO THE MOON’s SS23 campaign shot by photographer Adam Powell.


    9



    BABOON TO THE MOON 2018-2023

    Creative Direction and first hire for Gen-Z travel brand. Leading everything customer facing: campaign, copy, content, and event.